PATIENT RETENTION & THE MICRO-MOMENTS OF PATIENT EDUCATION (Part 1 )

     In a random survey among patients throughout the country I was surprised of how many patients could not respond to the basic questions such as;

                                1.  Why are there so many visits?
                                2.  How do you know when I’m done?
                                3.  Am I fixed when the pain is gone?
                                4.  I feel better, I think I’m cured?
                                5.  What is a subluxation?

     Interestingly, many of  these patients have attended the mandatory spinal care class.  I was also surprised in how many staff members could not answer these basic questions. 

Dilemma:

       How is one to build patient retention through education while competing for the patients time?

Answer:

        Small windows of teaching opportunity, sometimes referred as micro-moments.

PATIENT TESTIMONIALS

When it comes to patient retention, patient recapturing, new patient promotion and/or patient referrals, there is not a marketing instrument or program that can compete as effectively and inexpensively as the patient testimonial.

Chiro-Bingo

Chiro-Bingo is one of many fun teaching tools to ensure patient retention through education and promote new patient referrals.