Sam Reader

S. G. Reader & Associates, Inc.
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Patient Retention/ Patient Recapturing/ Patient Education

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PATIENT RETENTION & THE MICRO-MOMENTS OF PATIENT EDUCATION (Part 1 )

     In a random survey among patients throughout the country I was surprised of how many patients could not respond to the basic questions such as;

                                1.  Why are there so many visits?
                                2.  How do you know when Im done?
                                3.  Am I fixed when the pain is gone?
                                4.  I feel better, I think Im cured?
                                5.  What is a subluxation?

     Interestingly, many of  these patients have attended the mandatory spinal care class.  I was also surprised in how many staff members could not answer these basic questions. 

Dilemma:

       How is one to build patient retention through education while competing for the patients time?

Answer:

        Small windows of teaching opportunity, sometimes referred as micro-moments.

 

PATIENT RETENTION & THE MICRO-MOMENTS OF PATIENT EDUCATION (Part 2 )

Ive always believed that a clinic can grow no faster than its most educated patient, and that a clinics most educated patient is no smarter or stronger than its staff.

A second in a series incorporating the micro-moments:  Did You Know?  This true/false test is usually given within the first re-exam, sometime during the tenth and twelfth visit.  Unlike many spinal care classes where patients attention span usually shuts down after the first five minutes of a forty minute monotone monologue from the doctor, the Did You Know?  test is quick, easy, literally pulling the patient into focus and thinking.  

 

PATIENT EDUCATION (Part 3 )  

PATIENT TESTIMONIALS

When it comes to patient retention, patient recapturing, new patient promotion and/or patient referrals, there is not a marketing instrument or program that can compete as effectively and inexpensively as the patient testimonial.

 

Chiro-Bingo

Chiro-Bingo is one of many fun teaching tools to ensure patient retention through education and promote new patient referrals.

 

More Articles to Come